Arguments

http://www.youtube.com/watch?v=DJ1AWw8ktLQ&feature=related
In this short 30 second commercial, They are comparing the Mac versus the PC. First off they start their argument by having a "cool" looking person argue in favor of the MAC, and then they have a dorky geek arguing in favor of the PC. The specific argument that they are trying to make in this commercial is that Mac is better, because it is a faster operating system. One of the ways it is faster is by not putting all the useless programs already loaded onto it. Mac says that they only put the stuff that people really want like iphoto and such. Mac is appealing to your emotion here, by saying that if your tired and frusterated with PC because it is so slow, than you should get a MAC.
Apple also does a very good job at advertising. Most people are unable to explain why they are even fans of MAC's. It is just the fact that Apple says and makes you beleive that apple is the cool thing. Instead of having a plain old PC you could have a more functional MAC, that is way cooler also. They are appealing to your emotion by making you think that you will somehow be cooler if you own a MAC. Somehow Apple has won this argument, because MAC's is the most popular computer on the market today, and that all the people that own one are cool.